On January 28, Terrick Grassida, an international expert in branding, multimedia, advertising and communication development, attended a lecture on marketing management for English-speaking graduate students at the Faculty of Business Technology. He has collaborated with brands such as Coca-Cola, Livisto, and Gatorade.

Students discussed branding issues with lecturer Tinatin Iashvili. The guest Terric Grassida shared his experience and vision in the fields of branding, communication and advertising with the students. The students listened to his presentation and asked questions about the challenges in the field of Georgian marketing and branding.